Husmee organized a tribute to the Helvetica typeface as 2017 marked the 60th anniversary of its release. Each one of the participant studios designed a poster dedicated to this great typeface and design teams were given total freedom for developing their works. When Hey thinks of Helvetica they often associate the font with its modernist style and frequent use in the corporate world.
When Hey created the Dancing Helvetica poster they wanted to take the fonts structured and formal characteristics and give it a sense of energy and rhythm.
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